Frotree

Sibiu

Square light. Then the cut.

Overcast on the square first. Bounce and a quiet key that match Sibiu plaster, not a sunset LUT.

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Frotree produces commercial photography and motion from Sibiu. Stills and film share one plot so a campaign does not arrive as two vendors.

Linen, plaster
Fashion Linen, plaster
Honey, board
Food Honey, board

More stills

Quiet room
Hospitality Quiet room
Window skin
Beauty Window skin
Clay, oak
Product Clay, oak
Coat, square
Fashion Coat, square
Stair, tile
Interior Stair, tile
Arcade, grey
Location Arcade, grey
Desk, lamp
Corporate Desk, lamp
Glass, linen
Product Glass, linen

The rooms on Piața Mare hold tabletop, a compact cyc, and a colour desk. Location days stay on the plaster and tile we recce.

Process

1

Square

A recce of plaster and weather.

2

Plot

One key for stills and motion.

3

Hold

Tethered selects.

4

Grade

Warm without a postcard.

5

Name

Masters for print and 9:16.

Cases

Honey that had to look like the jar

2025 · Food / agency

Honey that had to look like the jar

Pack stills and a 20s loop.

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A room that matches the walk

2024 · Hospitality

A room that matches the walk

Interiors and a two-minute film.

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Linen on the square

2026 · Fashion

Linen on the square

Lookbook and a quiet walk.

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Frotree

Send a brief, dates, and whether you need stills, a film, or both.

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