The company

Recce the square. Shoot the hour it actually looks like. Grade once.

Studio work

Recce the square. Shoot the hour it actually looks like. Grade once.

Frotree produces commercial photography and motion from Sibiu. Stills and film share one plot so a campaign does not arrive as two vendors.

The rooms on Piața Mare hold tabletop, a compact cyc, and a colour desk. Location days stay on the plaster and tile we recce.

Direction
Stills lighting
Colour finishing
Motion

People

A core crew that travels. Local support when the story needs it. Finishing stays in Sibiu.

Ana Popescu
Ana Popescu
Director
Mihai Ionescu
Mihai Ionescu
Stills
Ioana Radu
Ioana Radu
Colour
Andrei Stan
Andrei Stan
Producer

Milestones

2017 Practice opens in Sibiu
2019 Motion and stills share one plot
2021 Finishing suite on the same floor
2023 European location unit
2025 Expanded tabletop and grade desk
Crew

Clients

“One plot. We did not wait for a second truck.”

Cristina D. · Producer

“The room looks like the square that afternoon.”

Radu M. · Hotel brand

“A LUT and frames. I did not invent Sibiu.”

Elena V. · Retoucher

Tabletop, a small cyclorama, and finishing at Piața Mare 12, Sibiu. Tethered stills and a calibrated monitor in one visit.

See the studio