We name files for the media plan: campaign, motif, aspect, language. The editor’s private timeline names stay in the suite.
Colour-managed stills and video sit in parallel folders with a short readme: LUT, white, and what was approved.
Raws stay in our working storage unless bought. What the client receives is what they licensed.
A year later, brands ask for a new crop. If the archive is clean, that is a morning. If it is a pile, it is a new job.
We keep the working project for the revision window in the estimate. After that, restore is a quoted retrieval, not a favour.
Frotree produces commercial photography and motion from Sibiu. Stills and film share one plot so a campaign does not arrive as two vendors. The rooms on Piața Mare hold tabletop, a compact cyc, and a colour desk. Location days stay on the plaster and tile we recce.